ABOUT BOY SMELLS 2.0
FROM THE TEAM THAT BROUGHT YOU POPPERS-INSPIRED CITRUSH, THE CULT-FAVORITE SLOW BURN, AND THE QUEEN OF MELROSE HERSELF — BOY SMELLS IS A QUEER-OWNED AND OPERATED FRAGRANCE HOUSE BASED IN LOS ANGELES.
Our mission:
To craft an ever-evolving collection of perfumes and home fragrances that let you play with scent to express everything that is you. We are here for every side of you. Collect them all. Mix’ and match. And most importantly: follow your nose.
From the height of Millennialism to a new era in 2025, we never stop evolving.
Bold, boundary-breaking, and beautifully in-between. We are rooted in genderfulness - not as a passing trend, but as a constant way of being.
Because identity isn't static. And neither are we. We embrace the full spectrum. Every facet of self. The moods. The phases. The playful contradictions. The joy of reinvention - Never one thing, and never meant to be, We stand for multiplicity.
Invite you into the power of scent - where fragrance isn't gendered, but generous. Where binaries dissolve. And something new takes shape.
SAME PERFUMERS, NEW FORMULAS
What’s stayed the same: For the scent reformulation of Boy Smells 2.0, we have continued to work with the same fragrances houses (some of the most highly regarded in the industry). We are also using the same high quality ingredients as before — no scent note has been added or removed from any of your faves. We have simply redistributed concentrations of each note for a more balanced wear (with the exception of Hinoki Fantôme, which we updated to smell EXACTLY like our all-time best selling candle with the same name).
What’s changed: Over the past few years, we listened to our customer feedback and heard what is most important to you — long-lasting scents, more approachable smells and a balanced final formula. Boy Smells 2.0 is just that: bolder, bigger and more balanced. We can’t wait to hear what you think.
BETTER BURNS, BIGGER SMELLS
We worked for 5 years to update our candles based on your feedback. Our new wax formula has been optimized for betterburns, bigger smells + reduced risk of tunneling. Our candles continue to be manufactured in the USA using a non-GMO, soy based and vegan wax blend. Trust us, these truly burn better than ever before. We are trilled to introduce two new collections for you to see and smell for yourself.
The Classics: We took our best-selling Boy Smells scents. Your faves are still here and more to come in iconic, Pink and Black. Stay tuned.
The Essentials: We revisited our archives—including past pride + limited edition releases—to create our newest candle collection: a special homage to our always queer history. Meet the Essentials Collection: 8 delicious scents in candy colored vessels.
Boy Smells
